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Infographic showing 4 ways to re-use and use whitepaper
  And to further illustrate my point, here is the blog post about whitepapers that this infographic was based on: Actionable, pragmatic tips for using whitepapers in B2B technology marketing You’ve probably heard it a million times this year: you need a content marketing strategy. You need to be on […]

4 Ways to Use and Re-use Whitepapers


Detective in Profile
But where is the data? What are the best sources for competitive intelligence? This is the second post in the series on Practical Competitive Intelligence, and is the next step after defining what your competitive intelligence needs are. And these tips work for product marketers, marketing directors, CEOs, in a small business or a corporation.  Finding Competitive Intelligence […]

Practical Competitive Intelligence: Step 2 — Data Sources






Who is (my) customer?
If there is one thing  I am passionate about, it’s serving customers. And today’s social media challenge prompt: “Who is your target market, which social media sites should you be focusing on and why?” focusses in on just that. First of all, I realize that “my” customer does not really belong […]

Who is (my) customer?



Social Media
It’s great, how much learning there is in setting up my own business. Loving it! So I joined Natalie Sisson’s, the Suitcase Entrepreneur’s, 10 day social media challenge, to learn more on social media. These are three things I am implementing today to improve: 1) Listening What I’ve been doing: […]

Three improvements to my social media strategy



Living the dream 1
Don’t we look like we are having fun on that pic? Spending time outdoors being active as a family is very high on my list of favourite fun activities. What do I want: Being true to my values. Being physically safe. Having a safe, trusting environment for my son. Learning, […]

Living the dream